Transforming
Businesses to Brands
Businesses to Brands
MAXIMUS is a ballet school in Prague founded by a passionate dancer with 15 years of professional experience to share his mastery with adults and children in a unique environment with a feel of elegance and perfection.
The high level of professionalism and creativity is what the MAXIMUS School is about. The brand sought to appeal to new generations and establish a sense of aesthetics and modernity. To convey the grace and elegance of ballet movements and uphold the school's commitment to quality MAXIMUS partnered with 15LAB to shape their brand identity.
The high level of professionalism and creativity is what the MAXIMUS School is about. The brand sought to appeal to new generations and establish a sense of aesthetics and modernity. To convey the grace and elegance of ballet movements and uphold the school's commitment to quality MAXIMUS partnered with 15LAB to shape their brand identity.
To build a brand platform the school needed for its prominent start, we worked together with the founder to capture his vision and find what makes his school authentic.
Our research uncovered a number of ‘narratives’ at the center of who the MAXIMUS are, that reflect their operation and demonstrate their challenges: to make people flourish on the scene, to teach professionally while staying open and friendly, to help people feel the taste of life and inspire them through dance.
To bring the brand to life and make it ‘ready to use’ we designed everything, that will be in touch with the audience: logo, website, business cards, print and advertising materials, and tickets for those, who will visit MAXIMUS as a spectator.
Our research uncovered a number of ‘narratives’ at the center of who the MAXIMUS are, that reflect their operation and demonstrate their challenges: to make people flourish on the scene, to teach professionally while staying open and friendly, to help people feel the taste of life and inspire them through dance.
To bring the brand to life and make it ‘ready to use’ we designed everything, that will be in touch with the audience: logo, website, business cards, print and advertising materials, and tickets for those, who will visit MAXIMUS as a spectator.
The logo was designed to highlight simplicity and elegance, with a sense of professionalism. It was important to show a sort of seriousness while staying welcoming.
COMMUNICATION
The communication tone of MAXIMUS represents its aesthetic and focuses on encouraging people to feel their sense of music and dance, achieve remarkable results with experienced and friendly educators.
The communication tone of MAXIMUS represents its aesthetic and focuses on encouraging people to feel their sense of music and dance, achieve remarkable results with experienced and friendly educators.
"They are strategic and creative, and understand our business and goals. They developed every visual detail of our school and represented the very essence of our business in a way that went beyond our expectations. Great approach and execution"
Maxim
Founder
Founder
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