Unlocking potential of Meta Ads in 2025: Advertise on Instagram and Facebook effectively

With the tightening of data privacy requirements, there have been significant changes over the past few years in how advertisers can target their audience.

Since the release of iOS 14, Apple allows iPhone users to block the tracking of their behavior online. This applies to all apps installed on your iPhone, including Ig and Fb.

Google Chrome is phasing out third-party cookies. In Safari and Mozilla, they are already disabled by default.

This means that the quality of information that advertising platforms collect about users is radically declining. Marketers who used to run interest and behavior-based targeting now have to find new solutions to launch ads that will reach the right audience.

Creativefor ads is more important now than ever before. If you don’t work along with a designer who can make a creative that meets the campaign goals or a videographer who can professionally shoot a commercial video, the expectation could not meet the reality.

There is no universal formula to launch a campaign for any business. Test different campaign settings until you find the most effective one.

Find What Works: Different audiences, ad creatives, and bidding strategies perform better under varying conditions. Testing multiple settings allows you to discover which combination yields the best results.

Optimization: Through A/B testing (splitting ads into variations), you can identify which elements of your campaign—like targeting, ad copy, images, or placement—perform the best and refine your strategy for greater success.

First-party cookies are small pieces of data stored in a user's browser to track their activity on your website. These cookies are automatically set when users visit your site, helping it function properly. They store information like login details, payment preferences, and personalized settings such as remembering a customer’s name or language choice.

Third-party cookies are created by websites outside your domain (such as advertising platforms: Google, Met, etc.) and can track users across different sites. These cookies are typically placed in users' browsers by advertising platforms when you manually add their tracking code (pixel) to your website. They collect data on users' online behavior over time, helping to build detailed profiles.

While these cookies help advertisers target audiences more effectively by providing detailed insights into user behavior, they can also raise privacy concerns. They often collect personal information without users' knowledge. To comply with privacy laws like GDPR, it's important not to track users with third-party cookies unless they have given explicit consent, and to avoid sharing their data without their awareness.

Improving your first-party data strategy is crucial for:

• Defining your buyer personas and better segmenting your audience
• Creating an audience for targeting and retargeting
• Creating personalized, engaging content

By focusing on your own data, you avoid relying on third parties, which helps maintain customer trust and ensures compliance with local regulations. With more accurate insights into customer behavior, you can deliver more relevant ads and content, boosting brand awareness and customer loyalty.

First-party data is information you collect directly from your customers. Second-party data is someone else's first-party data that they share with you. Third-party data comes from a business that doesn’t have a direct relationship with your users.

The main concern with online user data collection is the difference between first-party and third-party cookies.
Here’s a quick breakdown of cookies:

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